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The World
Travel and Tourism Organisation has declared
Tourism as the world’s largest industry.
(Source: WTTO) |
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Tourism is the
second largest Forex earning Industry in
India |
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Tourism –
“This could be bigger than what Information
Technology has done for Indian economy. The
country is sitting on a virtual goldmine
with a wealth of sights, cultural
exuberance, diversity of terrain, and that
special something only India can deliver”.
(Source: ETIG, Tourism in India, December,
2003) |
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India ranks
124th in terms of tourism contribution to
GDP. (Source: ETIG, Tourism in India,
December, 2003) |
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The outlay for
Tourism in India for the Tenth Five Year
Plan is Rs. 2,900 crores. India is probably
the only country in the world that offers
various categories. History tourism,
Pilgrimage, Adventure, Sports Tourism,
Medical Tourism, Spiritual, Beach Tourism,
Eco Tourism, Food Tourism, Cultural Tourism,
Educational Tourism, Golf Tourism… |
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India gets a
close to 0.96% of the world Meetings share.
It hosted 91 International meetings in 2000,
in an industry that is expected to generate
USD 300 billion (a figure that we have been
hearing about for the past 3-4 years). It
ranks 34th on the world Meetings and
Conference map. (Source:ICCA-ICPB) |
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The biggest
annual exhibition in India...India
International Trade Fair…grossing over 4
million visitors in 14 days…with over 7,500
corporate participants…the largest
multi-product expo in Asia...undoubtedly
qualifies as Asia's largest Global Business
Meeting ground !!! |
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According to
ICCA, India can capture the Asian MICE
share, since 69% of MICE meetings prefer
city hotels and 21% prefer resorts and India
has an abundance of both |
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Conde Nast
Traveller, UK's Annual Readers Travel Awards
2003 has ranked India on the 9th slot in the
world, a position that is 2 slots above the
last year's ranking |
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Conde Nast
Traveller UK's Annual Readers Travel Awards
2003 has also chosen The Oberoi's Rajvilas
Jaipur at the 1st slot in the Overseas
Leisure Hotels Asia and The Oberoi
Vanyavilas, Ranthambore at 11 |
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India gets
0.4% of world tourists…a country that has
recorded a history of over 5,000 years and
over 25 world heritage sites |
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For the first
time in India, the word MICE (with major
emphasis on Meetings and Conferences) has
been added in its key tourism positioning
and promotional strategy by Kerala Tourism –
popularly called the Gods’ own country |
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Language
barrier while transacting business: A case
in point comes from a Korean exhibition that
concluded in New Delhi with all product
manufacturers coming from Korea. MICE INDIA
team was unable to initiate any
communication with Korean nationals; due to
their inability to comprehend
English…language was the culprit !!! |
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The 6th
largest economy in the world, India has been
tipped as the world’s fastest growth market
for tourism by The World Travel and Tourism
Council. The country already has more than
2.5 million inbound visitors, 234 million
domestic tourists and 6 million outbound
travelers per year |
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Outbound
travel is growing, with more than 6.5
million Indians traveling abroad in 2001,
and 2003 estimates as high as 10 million |
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